Frisch Sour Patch Kids Logan Paul

The campaignwhich is dubbed Real-life Sour Patch Kidenlists social media star Logan Paul to take over the brands Snapchat account while documenting pranks that hes pulling in New York. The company said it would shift 10 percent of its TV budgets to online video this year and has teamed up with TubeMogul to automate the way it plans buys and serves online video.

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Sour Patch Kids are a soft candy with a coatin.

Sour patch kids logan paul. Use Code 420 for 20 Off All Merch. Farrah Bezner marketing director for Mondelēzs candy division told Adweek. As per Digital Training Academy.

About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy Safety How YouTube works Test new features Press Copyright Contact us Creators. To mark its debut on the platform Sour Patch Kids partnered with social influencer Logan Paul and took to the streets of New York City to deliver five consecutive days of sour then sweet hijinks from their back and forth pranking. Leave a like if you enjoy.

For five days this week Sour Patch Kids is leveraging the fun quirky nature of Snapchat to run a new campaign in New York called the Real-life Sour Patch Kid The brand teamed up with Logan Paul a social media influencer and comedian to Snap his pranks around the city Monday through Friday. The brand took advantage of Snapchats easy and fun communication style to connect with their target audience by engaging social media influencer Logan Paul and ultimately delivered 68 millions impressions over the course of the week-long campaign. Mondelezs Sour Patch Kids won PR buzz and marketing success with its Sour then Sweet Pranks Snapchat campaign in 2014.

The Sour Patch Kid was seen all over the houses and frequently made it into photos and videos advertising for Sour Patch Kids. Will Rubber Bands Crush A Skull. Sour Patch Kids partnered with Vine Star Logan Paul to increase its Snapchat following.

And how they managed to get 120000 new Snapchat followers from the campaign along with 1900 mentions of the campaign on Twitter. As THE Sour Patch Kids review channel its only fitting for Mr. Similarly Ive already shown you how Sour Patch Kids partnered with Logan Paul 500000 followers on Twitter.

Snapchat is popular with younger generations so it makes perfect sense for Sour Patch Kids to reach candy-loving teens on the platform. These houses have seen at least 175 artists among them includes X Ambassadors who are coming to play at Penn State at the end of April for the Movin On concert. The candy brand gave Viner Logan Paul control of their account.

Sour Patch Kids launched on Snapchat before it was cool. But the key pillar of Sour Patch Kids Snapchat presence in 2014 was its summer launch. The companys pre-existing followers were treated to Pauls creative snaps and Pauls devotees viewed his branded snaps and were reminded of the Sour Patch Kids brand in the process EConsultancy.

Sour Patch himself to send me a personalized gift box. Sour Patch Kids team up with Logan Paul in an effort to spread the word. We decided to launch with a splashteaming up with influencer Logan Paul for an epic five day campaign of sour-then-sweet hijinks through the streets of NYC.

Logan Paul with a Sour Patch Kids character. But first pranks Sour Patch Kids has teamed up with social media comedy celebrity Logan Paul to document a week of pranks in New York City. Sour Patch Kids come in all shapes sizes and flavors and today were trying them all.

Investing heavily in social media Sour Patch Kids launched a Snapchat account in July 2014 and quickly tapped social media star Logan Paul to create content for the account engaging in sour and sweet pranks around New York City with the brands mascot the Kid in tow. In this campaign Paul took over their Snapchat account and invited his more than 500000 Twitter followers to Snapchat to join in on the fun. Sour Patch Kids Commercials Compilation Candy Ads.

For example Mondelez candy brand Sour Patch Kids recently teamed up with social media celebrity Logan Paul who has 58 million Vine followers to launch the brands Snapchat account by featuring a series of Snapchats showing Paul being pranked by a life-sized Sour Patch Kid. GMMORE 1615Subscribe to GMMORE. You can watch all Sour Patch Kids Commercials in one video.

Snapchat is a quick easy and fun way to communicate that provides a different kind of creative expression than other. Logan created a five-day series of Snapchat stories based on the theme sour then sweet. The campaign was a sweet success for the brand resulting in.

These are the best funny Maynard Sour Patch Kids candy commercials of all time. In June it announced a big commitment to programmatic to improve the effectiveness of online video buys across screens. Logan Pauls prankster personality was a natural fit for Sour.

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